Signing and Closing Orders Exceeding Expectations at the Autumn Fair
Within the framework of the first Autumn Fair 2025, a reporter from Cong Thuong Newspaper had an interview with Ms. Pham Thi Quyen – Deputy Director of My An Paper Co., Ltd (Caboo), a company specializing in the production and distribution of consumer paper products, about trade promotion activities and opportunities for expanding international cooperation.
– Ms. Quyen, how has My An Paper expanded trade promotion and international partnerships through the Autumn Fair and the Vietnam – New Zealand business connection conference?
Ms. Pham Thi Quyen: First of all, Caboo is honored to participate in the first Autumn Fair 2025, co-organized by the Ministry of Industry and Trade. This event serves as an important bridge connecting Vietnamese businesses, including Caboo, to international markets.
For us, the fair is an opportunity to introduce the Caboo brand, a health-safe product that meets international standards. Our goal is to expand the distribution system and seek partners who share our vision of sustainable development.
Through the Vietnam – New Zealand trade, investment, and business connection conference held within the Autumn Fair, we had the chance to work directly with numerous supermarket chains and international importers, gaining a better understanding of market demands and standards.
We are delighted that Caboo products received high praise for their quality and eco-friendly orientation, showing that Vietnamese paper can confidently step onto the global stage. Caboo will continue striving to assert its position and represent the Vietnamese paper industry in international markets.
Ms. Pham Thi Quyen shared that the distribution agreements and orders closed at the Autumn Fair exceeded the company’s expectations.
Ms. Pham Thi Quyen - Deputy Director of My An Paper Company Limited said that the results of signing distribution contracts and 'closing' orders at the Autumn Fair exceeded the company's expectations.
– In seeking and connecting with international partners, does the company have any key products or strategies aimed at exports? How is the green transition, application of technology, and environmental protection implemented in the production process?
Ms. Pham Thi Quyen: In the long term, Caboo aims to bring Vietnamese paper products meeting international standards to the global market.
Our key product lines include premium tissues and toilet paper, made from fast-renewable raw materials, chlorine-free, ensuring safety and environmental friendliness.
At the same time, Caboo focuses on green transformation in production, applying energy-saving technologies, reducing water consumption, recycling by-products, and cutting CO₂ emissions.
We hope that every Caboo product delivers the best value and contributes to promoting the image of a modern, responsible, and eco-friendly Vietnamese paper brand.
Caboo products are highly appreciated by consumers for their quality and green orientation.
– How do you assess the role of the Autumn Fair in promoting trade cooperation and enhancing the competitiveness of Vietnamese paper companies? Are there any policy suggestions for production support, product consumption, or access to green financing?
Ms. Pham Thi Quyen: From a manufacturer’s perspective, fairs like the Autumn Fair play a very important role in promoting trade cooperation, technological innovation, and competitiveness of Vietnamese businesses.
It provides opportunities to meet international partners, learn new trends, and access advanced technologies, improving efficiency and sustainability in production.
For Caboo, the fair allowed us to promote eco-friendly products, explore clean technologies, and expand export markets. As a result, besides connecting with international partners, we also signed agreements with over 50 domestic distributors. On average, My An sells more than 200 orders per day, far exceeding the company’s initial expectations.
Regarding policy, we hope the government can enhance support for businesses to access green financing, provide incentives for environmentally friendly technology investment, and promote international trade promotion.
Caboo believes that with government support and business efforts, the Vietnamese paper industry will develop sustainably and assert its position in the global market.
The first Autumn Fair 2025 has become an important springboard for domestic manufacturers like My An to expand markets, enhance competitiveness, and affirm the position of Vietnamese products internationally.