MY AN CO., LTD – THE FOUNDATION BEHIND CABOO’S SUPERIOR QUALITY
My An Paper Co., Ltd. is one of the strongly emerging companies in Vietnam’s consumer tissue industry. Despite being younger than many long-established brands in the market, My An has quickly built its own identity through a clear development direction and a consistent product strategy. From the earliest days, the company positioned Caboo as its flagship product line—placing it at the center of its long-term vision and using it as the foundation to assert its market presence. With the philosophy of “quality as the core,” My An continuously invests in technology, raw materials, and management systems to deliver safe, pure, and consumer-friendly paper products.
As the company’s primary brand, Caboo is strengthening its position in the market with a range of safe and hygienic products, including toilet tissue, facial tissue, napkins, and household paper. Since its inception, Caboo has embraced the philosophy of “green – clean – safe,” committing to offering high-quality, eco-friendly, and sustainable products. This strategy reflects the growing consumer demand for health-conscious and environmentally harmonious goods.
Caboo’s outstanding quality is rooted in its carefully selected virgin pulp made from eucalyptus, acacia, and white pine—trees known for their long, strong, naturally white fibers with minimal impurities. Combined with a modern production line and a closed-loop processing system, each Caboo paper product achieves softness and excellent absorbency while remaining completely safe for all users, including children and those with sensitive skin.
As part of its expansion strategy, Caboo not only invests in manufacturing facilities but also focuses on building representative offices, operational systems, and a professional workforce. Inspired by the cultural symbol of the Vietnamese bamboo tree, Caboo aims to embody the spirit of resilience, strength, and unity. From leadership to the younger staff, the company shares core values of honesty, transparency, and responsibility—just like bamboo that stands firm in storms and grows in clusters, becoming stronger through unity.
Caboo Household Toilet Paper
Caboo Foodservice
Restaurant Napkins
Caboo Industrial Toilet Paper
Caboo Production Machinery & Equipment
Caboo’s distribution network now spans all 63 provinces of Vietnam, present in nationwide distributors, supermarkets, retail stores, hotels, restaurants, offices, and—most importantly—millions of Vietnamese households. This extensive presence demonstrates not only brand strength but also the trust consumers place in Caboo’s quality.
Caboo remains committed to its core values:
– Dedication & Attention to Detail: Every product is crafted with meticulous care and a high sense of responsibility.
– Integrity & Transparency: Honest quality, clear processes, and consistent commitments.
– Environmental Responsibility: Prioritizing natural materials, minimizing impact on forests and ecosystems, and promoting greener lifestyles.
– Social Responsibility: Actively supporting communities through charity programs, holiday activities, and environmental initiatives for the benefit of Vietnamese people.
Caboo’s future direction is clearly defined: expanding manufacturing capacity, strengthening nationwide distribution, and diversifying its product portfolio to serve more market segments. At the same time, Caboo aims to reach international markets, integrating more deeply into global distribution systems to bring high-quality Vietnamese tissue products to consumers worldwide.
Caboo participates in trade conferences, meets and interacts with foreign customers and partners.
With the spirit of bamboo – persistent, resilient and full of life – Caboo is striving every day to become the leading paper brand in Vietnam. Not only selling products, Caboo wants to spread green lifestyle, responsibility and kindness through each piece of paper – small but containing sustainable values for the community.