CABOO COMPLETED A 6-DAY BUSINESS TRIP TO CAMBODIA. A NEW MILESTONE ON THE JOURNEY TO INTERNATIONAL EXPANSION
Caboo has successfully completed a six-day business trip to Cambodia, marking an important step in the brand’s strategy to expand into international markets. The trip brought many positive results and opened new cooperation opportunities across Southeast Asia.
Caboo leaders and His Excellency the Ambassador Extraordinary and Plenipotentiary of the Socialist Republic of Vietnam to Cambodia at Koh Pich Exhibition Area, Phnom Penh
During this trip, Caboo participated in the Cambodia Agriculture Fair 2025 (Cafe25), held from November 13–16, 2025 at the Koh Pich Exhibition Center in Phnom Penh. This major event is organized under the patronage of the Royal Government of Cambodia, the Council for Agricultural and Rural Development, and the Ministries of Agriculture, Commerce, Tourism, and Science & Technology. The fair gathered hundreds of regional businesses, providing a platform for showcasing products, promoting trade connections, and expanding partner networks. Notably, within the framework of the fair, H.E. Nguyen Minh Vu – Ambassador Extraordinary and Plenipotentiary of the Socialist Republic of Vietnam to Cambodia – visited the Vietnamese exhibition booths. The Ambassador acknowledged and commended the efforts of Vietnamese businesses in bringing high-quality products to the Cambodian market, contributing to strengthening bilateral economic cooperation. He also wished the enterprises success in forming new partnerships and achieving favorable business outcomes in the “Land of Temples.”
Photo taken with Mr. Do Viet Phuong - Commercial Counselor of the Socialist Republic of Vietnam in Cambodia
Over the six days, Caboo met and worked with 10 major companies in Cambodia, including retail chains, distributors, and businesses within the fast-moving consumer goods supply chain. Partners highly appreciated the quality of Caboo’s paper products – made from virgin pulp, safe, environmentally friendly, and aligned with the global green consumption trend.
Caboo leaders receive customers at their desk at Koh Pich Exhibition Area, Phnom Penh
Caboo leaders discuss with partners at Koh Pich Exhibition Area, Phnom Penh
Embassy staff visited and worked with Caboo
In addition, Caboo conducted market surveys to gain insights into consumer behavior and distribution systems in Cambodia, forming a practical data foundation for its market entry strategy in the coming period. Positive feedback from customers and international partners highlights the strong growth potential of Vietnamese-made paper products in the region
The 4th meeting with the Chairman of the Board of Directors and the Board of Directors of Royal Group of Oknha Kith Meng
with the leaders of Caboo