CABOO CONTINUES ITS REGIONAL EXPANSION: BUSINESS TRIP TO LAOS UPON INVITATION FROM THE VIETNAM TRADE OFFICE
Immediately following a successful business trip to Cambodia, Caboo’s leadership team continued its market expansion journey upon receiving an official invitation from the Vietnam Trade Office in Laos to participate in a business connection and product promotion program in Vientiane. This activity is part of a series of trade promotion programs designed to support Vietnamese enterprises in strengthening their presence in Southeast Asia, while providing Caboo an opportunity to introduce its line of tissue products made from virgin wood pulp to a neighboring market with high potential.
Laos is considered a market with many similarities to Vietnam in terms of consumer behavior and demand for essential products. Amid growing awareness of safe and environmentally friendly products, Caboo tissue – made from virgin wood pulp, soft and safe for health – has quickly attracted the attention of local partners. At the connection program organized by the Vietnam Trade Office, Caboo will showcase its full range of flagship products, while providing information on production processes, quality standards, and competitive advantages over other tissue products. The interest from importers, supermarkets, and retail systems in Vientiane indicates that the Lao market is well-suited for Caboo’s upcoming distribution strategy.
On this business trip, Caboo aims not only to introduce its products to potential partners but also to gain deeper insights into the consumer market structure in Laos. Caboo’s leadership team will carry out a series of activities, including meetings with major importers and retail systems, participating in business connection sessions organized by the Vietnam Trade Office in Laos, surveying consumer demand, and exploring opportunities to place products in supermarket chains in the near future. These steps are crucial for Caboo to establish a solid distribution foundation from the early stages of market entry.
Caboo expects that the trip to Laos will open up new collaboration opportunities, particularly in the essential consumer goods distribution sector. The company also hopes to more accurately identify the demand for environmentally friendly tissue products in Laos, allowing for product and marketing strategies to be adapted accordingly. With the support of the Vietnam Trade Office in Laos and the interest of local partners, Caboo is confident it will make significant progress in bringing its products to the Lao market and continue expanding its presence across Southeast Asia.
This business trip to Laos marks the next step in Caboo’s Southeast Asia market expansion strategy, building on the successes achieved in Cambodia. Positive signals from Lao enterprises and the market indicate significant potential for Caboo to soon be present in local distribution channels, further affirming the position of Vietnamese tissue products in the regional consumer market.
Caboo will continue to provide updates on the outcomes of its activities in Laos as well as its ongoing international market expansion journey.
Caboo Leadership at the Vietnam–Laos Business Connection and Product Promotion Fair 2025